The Art & Business of Perfumery
A SEVEN-WEEK INTERACTIVE IMMERSION COURSE
A SEVEN WEEK INTERACTIVE IMMERSION COUSE WITH AURELIA CORVINUS, FOUNDER OF THE LOVELY MUSE
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Guided Video Tutorials and Recipe formulations ( for 5 types of products )
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PDF Guide for each Week with meticulous notes and guided formulation recipes
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Logo & Label Canva Templates
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Packaging and Supplier SourcingÂ
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Pricing breakdown and pricing calcluator
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Marketing & Social MediaÂ
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Etsy & Shopify Setup Walk-Throughs
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FB Group Community to ask questions
Pay Monthly
99/mo
Immediate Access to Everything in this Self-Led Course
Sign up for Monthly PaymentsWe'll dive deep each week for seven weeks to coverÂ
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WEEK ONE: OVERVIEW OF PERFUMERYÂ
• A History of FragranceÂ
• Modern trends in Perfumery
• Introduction to Perfume Types:
• Sprays (EDT vs EDP)
• Solid Perfume
• Perfume Oils
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WEEK TWO: ESSENCE OF SCENT
• Olfactory Anatomy
• Fragrance Pyramid (Top, Heart & Base Notes)
• Scent Families
• Emotional Significance of Scents
• Creating Harmonious Blends
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WEEK THREE: PERFUME FORMULATION
• Core Ingredients
• Formulation Techniques
• Safety Considerations
• Starter Recipes/ Blend Guide
• Supplier Selection
• Manufacturing Hygiene
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WEEK FOUR: CREATING A BRAND
• Brand Identity
• Logo Creation & Label Design Tutorial
• Visual Product Cohesion
• US FDA Label Standards Guide
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WEEK FIVE: PRICING & MARKETING
• Establish a product line
• Inventory Management
• Packaging types & suppliers
• Pricing Calculator
• Retail vs. Wholesale
• Marketing Research
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WEEK SIX: A BRAND INTO A BUSINESS
• Business & Legal Considerations
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• In-depth walk-thru of how toÂ
set up Etsy & Shopify
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• Establishing Social Media
• Selling on Social Media
• How to sell in person
• Pitch to Stockist (Retailers)
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WEEK SEVEN: RECAP WITH Q&A
• Overview of concepts with Q&A
• Show off your brand & products for feedback
• Celebrate your new business!
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Watch the Q&A VideoÂ
Catch the 30 min replay of my video on Jan 6th all about The Art & Business of Perfumery.
Watch the video on YoutubeWhat would I need to take this course?
Do I need to have perfume or crafting knowledge?
Which program will we use to meet?
What if I need individual support?
Still have questions?
Grab a coffee or tea and meet me on Zoom, pajamas are welcomed and encouraged. I don’t do sales calls. Either this is for you or this is not. I wish you peace and abundance either way. This is simply a chat. Ask questions, laugh, and be open. My superpower is making people feel comfy…let me show you.
Schedule a 30 min chat with AureliaPay Monthly
99/mo
Immediate Access to Everything in this Self-Led Course
Sign up for Monthly Payments